The client came with the drive and vision to create a platform to digitise the highstreet, revitalising local business and reviving high streets.
UX design of AR mobile app
Usability testing
Successful product launch
Branding
UX design of VZTA mobile app
UX design of desktop platform for
Phase 1
The app allows independent companies to advertise appointment or promotional offers up and down their local high street. With the aim of a one-stop shop for all information and deals in the local area.
Maximising engagement of content, AR is used to see deals and information in the shops in the immediate vacinity. You can view your local deals in feed view, map view or Augmented Reality view. You hold up your phone and the high street comes alive, bringing shop windows at the other end of the street to you and showcase the offers they have at that particular moment.
It means flexibility for the business to change and schedule deals and more and more deals for you. Looking for a coffee shop? Hold up your phone and find the best deal at that exact moment.
Post launch our clients were finalists at the Pitch at Palace. Starting in a handful of pilot locations, they have also continued expansion across the country.
Phase 2
Branding
Renaming the company as vzta, with a brand new consumer and business platform, I was tasked with creating the new branding. Interviewing the client, they were very keen to highlight the variety of business' on the high street and the vibrancy and character of the shop owners. Very much a brand for them, I sought to build and enhance upon the original brand by creating a punchier, vibrant palette which fits across their digital ecosystem and produced a stronger logo for their brand identity which could be applied consistently in the many situations it is used.
Designing a new, consumer focused smart town application
Designing for a varied user base, either visitors to towns or locals. The app functions as a hub for each town, showcasing the key attractions and activities the locations have to offer. From low fidelity wireframes, to high fidelity design specs for an external development agency, I built up the design and features of the app in an iterative cycle, working closely with the client and customers to define key features such as a small social feed, making each town feel alive.
A desktop platform for businesses and local authorities
Working closely with local authority and business stakeholders I designed a platform enabling local authorities to control the boundaries of their area, manage postings, and publish their own content. Businesses are able to add information about their shops, deals and publish content, encouraging users to visit their shops or attractions, driving engagement and footfall to high streets and local business.
